Meet Coach · The AI SMS layer

A disciplined friend on call.

Coach is PeakState's AI SMS layer — short, warm, direct. Morning check-ins. Evening pings. A text back when you need one at 11pm. Not a therapist. Built to hand you the next small action.

TCPA-compliant · Safety-first · Opt in, opt out anytime

The older brother who's been through it.

Direct, warm, zero fluff. Won't let you off the hook. Never makes you feel like shit.

What Coach says

"What's the next small thing you can do right now?"

"Miss a day, don't miss two."

"Hungry or bored? Be honest."

"Rough one. Let's figure out what the body needs first — water, food, or sleep?"

What Coach never says

❌ "I'm here for you 24/7 to support your journey!" (guru voice, banned)

❌ "You've got this! Believe in yourself!" (fluff, banned)

❌ "You should take [supplement / dosage]." (medical advice, banned)

❌ "Based on your symptoms, it sounds like you might have…" (diagnosis, banned)

Five core flows. Each built around the next small move.

Sample exchanges — the real thing adapts to your goal, schedule, and recent check-ins.

Morning check-in · daily

Two questions. That's it.

Morning. Two quick ones.
1) Sleep last night — 1 to 5?
2) Today's #1 action toward your goal?
3. Hit chest + finish the protein target.
Got it. Sleep: 3. Today: chest + protein.
Your one job: do the thing. I'll check back at 9pm.
Evening check-in · 9pm

Did it. Didn't. Partial.

How'd chest + protein go today?
— Did it
— Didn't
— Partial
Partial
Something > nothing. What got in the way of finishing?
Craving / slip · on-demand

Water. Two minutes. Then text me.

i'm about to order pizza again
Heard. Before anything else:
— Water (big glass, now)
— 2 minutes outside or a cold rinse
— Text me what you feel in 2 minutes

I'm here. No judgment either way.
Motivation mode · on-demand

Push me.

push me
You already know. Phone down, shoes on, 10 minutes. Text me when you're moving.
Meal nudge · midday

Lunch window. Protein?

Lunch window. Quick check — protein locked in? (Y/N)
N
Easy fix: eggs, tuna, Greek yogurt, or a shake. 30g protein, 5 minutes. Go.
Habit read · 3×/week

Four numbers. One minute.

Quick habit read. Rate 1–5:
— Sleep
— Training
— Food quality
— Alcohol / substances (lower = less)
4 / 3 / 4 / 2
Noted. Alcohol trend looking clean. Food's the lever this week — want a tighter plan?

If you say something urgent, the AI doesn't answer. A real resource does.

Before Coach sees any message, a hardcoded safety layer checks for crisis keywords. Matches are routed to real help — not to the AI. Always.

Crisis routing

Suicidal ideation, self-harm, abuse, overdose, or immediate danger → the LLM is bypassed entirely. You get a hardcoded safety message with 988, 741741, and SAMHSA resources. The event is logged and flagged.

Post-crisis pause

Normal check-ins pause for 48 hours after a crisis event. Then one gentle, non-assumptive message asks if you want to resume — or pause longer. No pressure, no guilt, no "streak" metric that makes it worse.

🏥

Medical limits

Coach won't diagnose conditions, name medications, or suggest dosages. Ask about a symptom or drug interaction and you get: "I can't answer that — that's a call for a doctor. Here's what I CAN help with…"

🔒

Data minimization

We never send your email, phone, payment info, or safety-event history to the LLM. What Coach sees: your first name, goal, time zone, recent 10 messages, and your last 7 days of check-ins. That's it.

If you're in crisis right now, please reach out to a real person. Call or text 988 (Suicide & Crisis Lifeline, US) · Text HOME to 741741 (Crisis Text Line) · SAMHSA substance-use line: 1-800-662-4357.

You're always in control.

Standard carrier keywords are honored immediately. No dark patterns, no retention holds.

TextWhat happens
YESConfirms your opt-in after signup. Coach sends your welcome and first check-in.
STOPUnsubscribes you from SMS instantly. We send one confirmation, then silence.
STARTRe-subscribes. You'll be asked to confirm with YES.
HELPReturns the support info: what this is, how to reach us, where to find terms.
DELETEInitiates account + conversation-history purge. We reply asking you to confirm. Purge completes within 7 days.
PAUSEAvailable after a crisis-flow event. Pauses check-ins for 30 days.
TCPA & opt-in. Every new number starts with a double opt-in. Msg & data rates may apply. Frequency varies based on your settings. Consent to receive SMS is never a condition of purchase. Full terms on our Privacy Policy and Terms.

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